The Australian Open 2021
Motion | Art | Graphics
For the 2021 Australian Open I was tasked with creating a motion identity and guidelines for the tournament. A custom ‘glitch’ filter and photo treatment allowed the visual identity to be easily recreated and applied across all campaign visuals.
A package of photoshop actions, animation scripts, and mogrts was included alongside a set of motion guidelines to ensure consistency in all outputs from digital and social, through to broadcast.
Beneath Rod Laver arena runs a long tunnel that serves as both warmup area and final walk before players head out onto centre court. Looking to bring the momentum and energy of the tournament motion to this area, I created a series of art works that lined the walls of the tunnel, providing a touch of energy and inspiration to players as they prepared to step onto a world stage.
Following the tournament I continued to work on the motion identity for the wider AO brand developing animations, templates, and guidelines that could be applied to any media that was produced separate from each years tournament specific campaign.
In addition to the Australian Open brand and campaign, I worked with the social media team to create a variety of static and animated assets for before, during, and after the tournament.
CLIENT Tennis Australia
ART DIRECTION Iggy Petrusev
COPYWRITING Tom Opie + Herschel Kissinger
DIGITAL Remy Clarke + Amy Mcpherson
ANIMATION + DESIGN Tom Nickeas