Play tennis
Motion | Illustration
I had the pleasure of translating the fun and playful attitude of Tennis Australia’s community engagement program into a motion language for the brand. Alongside the suite of animated logos was a range of motion bits and bobs for social media.
With the updated brand came a new launch campaign for which I was able to create an animated lockup, as well as storyboard illustrations for the campaign’s key visuals.
CLIENT Tennis Australia
ART DIRECTION Iggy Petrusev + Lillian Cutts
COPYWRITING Tom Opie + Herschel Kissinger
PHOTOGRAPHY Ben Capp
DESIGN Sam Tully + Mitchell Thompson
ANIMATION + ILLUSTRATION Tom Nickeas